Announcing that Rory Hilton, Managing Director of Car Wash Sales and Advisory (CWSA), has been officially appointed to the Board of Directors for the International Carwash Association (ICA). Voted in by ICA members last month, Rory will now represent Australia on the global governing body for the professional car wash industry.
As an existing Board Member of the Australian Car Wash Association (ACWA), Rory brings strong local insight and a collaborative spirit that will help connect Australia’s car wash sector to global innovation, advocacy, and strategic direction. His appointment to both boards reinforces CWSA’s commitment to supporting industry growth at every level, locally and internationally.
“I’m deeply honoured to have been appointed to the Board of the International Carwash Association. It’s a privilege to represent Australia on a global platform and to support the continued growth of a globally connected, progressive industry.
The Australian car wash market is dynamic, entrepreneurial and full of opportunity, and I look forward to both contributing our insights and learning from international peers. By deepening these connections, we can spark new ideas, foster collaboration, and drive investment throughout the car wash community, both in Australia and abroad.” – Rory Hilton, Managing Director, CWSA
Under Rory’s leadership, CWSA has helped elevate Australia’s car wash sector into one of the most active and investor‑ready markets in the world. As the only nationally licensed agency and advisory service exclusively focusing on the car wash sector, CWSA continues to play a pivotal role in shaping the future of our industry, and now, that influence extends further than ever.
“ICA is fortunate to have some of the industry’s brightest and most forward-thinking leaders serving on its Board of Directors, and Rory exemplifies that standard. Following a thoughtful process that evaluated dozens of candidates, the Nominations Committee prioritised leadership experience, global perspective, and representation of the industry’s diverse community. These new directors reflect the modern car wash industry: innovative, entrepreneurial, and positioned for long-term growth.” – Eric Wulf, CEO International Carwash Association
This appointment is a milestone for the entire car wash community in Australia, and a sign of the growing recognition our market is receiving on the international stage.
