National Car Wash Day is celebrated twice a year, on March 28 and July 14, by offering car owners nationwide a chance to take advantage of special deals, participate in community events, and enjoy a car wash membership that keeps their vehicles in pristine condition at many car washes across America. Whether you’re a car wash owner or car wash enthusiast, National Car Wash Day is the perfect occasion to join the festivities and discover the myriad benefits.
Key Details for National Car Wash Day:
- Purpose: To promote regular vehicle cleaning, protect car finishes, and support community charities.
- Special Offers: Many locations offer discounted premium washes, free wash upgrades, or special, limited-time promotions.
- Extended Celebration: Some operators, such as Whistle Express, have expanded the day into a full “National Car Wash Weekend”.
- Community Impact: Events often include donations to local charities or, in some cases, “dirtiest car” competitions for prizes.
It is a great time to ensure your car wash customers’ loyalty, with their commitment to their vehicle’s exterior and interior cleaning to maintain its value.
Deeper Dive:
The day was originally founded by Bentley Brandon, widely known as The Car Wash Guru, to give every professional in the car wash world a moment to shine and a reason to celebrate the work they do all year long.
The original idea for the holiday was tied to March 28, lining up with traditional spring cleaning after a long winter. But after devoting most of his life to car washing and detailing, Bentley realized that his birthday, July 14, was the perfect fit. In the middle of summer, vehicles are on the road more, families are traveling, and the impact of a clean, protected car is immediately apparent.
National Car Wash Day turns that mid-summer moment into a unifying event for the entire industry. Since 2018, Bentley and his team have traveled, held press conferences, and worked with officials to secure proclamations from governors and local leaders recognizing National Car Wash Day.
Bentley’s vision for National Car Wash Day is that everything builds toward the event the way a season builds toward the Super Bowl. In the weeks leading up to the day, operators can run playoff-style promotions, sell wash vouchers that customers can redeem later, and organize community partnerships. On the big day, locations are encouraged to focus on media visibility and community connection with press events, customer appreciation, charity fundraisers, and special wash packages.
Participation is open to everyone in the industry, but for sites that want a complete, turnkey rollout, National Car Wash Day offers custom campaigns. These can include support in securing official proclamations, being featured in ceremonies and press conferences, and inclusion in coordinated media coverage. Additional packages are available for operators or brands that want to sponsor their state and take a leadership role in the celebration.
Ultimately, the goal of National Car Wash Day is to help locations drive significant sales while building a true brotherhood and sisterhood among owners, managers, and team members.
For more information visit https://www.washguru.com, email rob@washguru.com.
