Beach Club Car Wash, a new premium car wash brand designed to make washing your car simple, bright, enjoyable, and consistent, is proud to announce the upcoming Grand Opening of its first location at 1032 S Crowley Rd, Crowley, TX 76036.
Grand Opening took place the weekend of May 7-10, 2026, featuring free washes for walk-in customers, giveaways, special introductory offers, and community celebration events.
Beach Club Car Wash was founded by Dallas native Vic Keller, a longtime entrepreneur and company builder who has spent more than two decades building businesses and investing in the car wash industry. After years of watching the category closely, Keller saw an opportunity to create something different: a car wash experience that felt less like a chore and more like a simple, reliable, enjoyable part of your day.
Beach Club was built around a simple idea: washing your car should actually feel good.
“We wanted to build a better kind of car wash. Something bright, open, easy, and consistent. Most people do not think much about the car wash experience until something about it feels rushed, confusing, or frustrating. We wanted to take all of that friction out and create a place that feels simple from the moment you pull in.” –Vic Keller, Owner, Beach Club Car Wash
A Better Kind of Car Wash
Beach Club Car Wash is designed around the customer, not just the equipment. The Crowley location offers a premium hybrid car wash system that gives customers the choice of touchless or soft touch cleaning. Every visit is designed to be pull-in simple, stress-free, and satisfying.
Unlike traditional conveyor-style car washes, Beach Club uses a hybrid system with no conveyor tracks. Customers pull in, park, step out, and let the wash do the work, then drive slowly through the arches and dryers when the cycle is complete. The result is a cleaner car with zero loading anxiety and none of the rush.
About Beach Club Car Wash
Beach Club Car Wash is a new premium car wash brand designed to make washing your car something you actually enjoy. Featuring a hybrid system offering both touchless and soft touch cleaning, advanced PHYZIX chemistry, high-performance drying, dedicated tire and wheel cleaning, and complimentary vacuum stations, Beach Club delivers a consistently great clean in a stress-free, beach-inspired environment.
Learn more at beachclubcarwash.com.
