Why the smartest operators in automotive care are moving quickly to secure their place in what may become the industry’s most valuable branding gold rush. In every major industry, there comes a moment when a scattered marketplace suddenly begins to organize around a powerful idea. In automotive care, that moment is happening now, and Bentley Brandon is at the center of it.
Known throughout the industry as The Car Wash Guru, Bentley Brandon has built one of the most ambitious brand ecosystems the car wash world has ever seen: National Car Wash Day, Car Wash Awards, Detailer Awards, Car Wash Careers, Machine Car Wash, and Wash Wars.
National Car Wash Day Opportunities Are Already Beginning
Originally coined and established by Brandon on March 24, National Car Wash Day has evolved into a dual-date national platform celebrated on both March 24 and July 14, with July 14 now serving as the permanent flagship annual date. Governors in multiple states are issuing proclamations, and statewide press conferences are creating public visibility far beyond ordinary advertising.
Across the country, many operators are already using National Car Wash Day in promotions. If your company has already used National Car Wash Day as part of your marketing strategy, you are already benefiting from momentum created by Bentley Brandon. The next phase is official partnership, licensing, and market ownership.
This Is Where the Gold Rush Begins
Early adopters who secure official partnerships now gain access to authorized brand usage rights, official partner recognition, press conference inclusion, exclusivity opportunities, awards participation, and cross-promotion through Brandon’s media channels.
Car Wash Awards and Detailer Awards Are Becoming Industry Currency
These awards now serve as public prestige systems that document alumni winners, historical honorees, and publicly stored industry statistics. Bentley is preserving the history of the industry while creating lasting value for every winner recognized.
Car Wash Careers Solves the Industry’s Hiring Crisis
Unlike generic job sites, Car Wash Careers is built solely for the automotive cleaning sector, connecting operators directly with qualified industry-specific talent.
Machine Car Wash Expands the Infrastructure Layer
Machine Car Wash is a dedicated directory platform designed specifically for machine car wash owners, creating discoverability and stronger market presence for operators in this segment.
Wash Wars Has Taken the Industry Into Streaming Media
Wash Wars, created and hosted by Bentley Brandon, streams on Apple TV, Amazon Prime Video, Tubi, Roku, and additional digital platforms. Featuring celebrity guest judges, Wash Wars is part of Brandon’s broader portfolio of seven active streaming shows, giving partners rare media amplification.
Trademark Protection Changes the Stakes
These brands are protected intellectual property: National Car Wash Day, Car Wash Awards, Detailer Awards, Car Wash Careers, Machine Car Wash, and Wash Wars. Unauthorized commercial usage may create legal exposure, while licensing creates authorized pathways into the ecosystem.
The Bottom Line
Bentley Brandon is building infrastructure for an entire industry. For operators, suppliers, and to motive brands, the decision is no longer whether this movement matters. The decision is whether to enter early, or pay more later to catch up.
To Secure Official Partnership Opportunities
Contact Bentley Brandon – Founder: email partnership@nationalcarwashday.com, or call (404) 587-8565.
Official Brand Websites & Digital Platforms
National Car Wash Day: nationalcarwashday.com
Wash Wars: washwars.com
Bentley Brandon: bentleybrandon.com
Detailer Awards: detailerawards.com
Car Wash Awards: carwashawards.com
Car Wash Careers: carwashcareers.com
Machine Car Wash: machinecarwash.com
Car Detailer Directory: cardetailerdirectory.com
Luxury Wash USA: luxurywashusa.com
