Article by Welcomemat: The modern car wash is no longer just a physical retail experience — it’s a connected commerce platform. Recognizing this shift, AMP (an NCS company) and Welcomemat, a leading car wash digital marketing company, partnered to build a fully integrated e-commerce engine that bridges customer experience with membership growth.
Together, the teams implemented the solution with Flagstop Car Wash, creating a seamless buying journey that is driving measurable membership and revenue growth. More importantly, the collaboration demonstrates how operators on AMP can unlock new performance by unifying software and marketing into a single customer lifecycle.
Flagstop Car Wash is a leading express car wash operator in Central Virginia, serving customers across 30+ locations. The company has established itself as a market leader while making a significant impact in the communities it serves.
Client Challenge
AMP and Welcomemat partnered to help Flagstop turn its digital experience into a true growth channel. While Welcomemat had already designed Flagstop’s website and overall customer journey, the site still relied on third-party redirects for wash and membership purchases — creating friction, drop-off, and lost engagement. Together, AMP and Welcomemat implemented a native ecommerce integration that keeps customers inside a single seamless experience and captures retail traffic directly.
“Flagstop’s vision was clear. They wanted a seamless, engagement-focused website experience that matched the quality of their in-person service,” notes Jonathan Kierman, Welcomemat VP. “By eliminating third-party redirects and integrating a native ecommerce storefront, we helped turn their website into a true membership growth engine.”
“From a technology standpoint, this integration allows real-time communication between the operational platform and the digital storefront,” adds Adam Trien, AMP CEO. “Customers can purchase online and immediately exist inside the wash ecosystem — no delays, no manual steps — creating a consistent experience for both the operator and the customer.”
Welcomemat – Case Study Results
The impact was immediate. Within the first month of launch, more customers were reaching the moments that matter — joining memberships, starting purchases, and engaging with the site — all signs that removing friction from the buying process was working.
-Website engagement increased 78%
-New visitors grew 23%
-Active shoppers on the site increased 22%
As the new experience matured, performance continued to climb. The website shifted from an informational page into an active sales channel that consistently generated customer engagement and membership purchase activity.
-Customer actions tied to engagement grew 56%
-Visitor volume increased 23–24%
-Overall interactions increased 117%, showing deeper engagement
-Active customers increased 21–24%
While a promotional gift card campaign created a temporary spike, the sustained lift across every engagement metric confirms the bigger story: by combining AMP’s operational platform with Welcomemat’s digital commerce experience, Flagstop transformed its website into a reliable engine for membership growth — not just a place for information.
“Welcomemat gives us another great way to connect with guests. They can explore what makes Flagstop different and pre-purchase their wash in one smooth, convenient experience,” said Flagstop Creative Director Cathrine Roby. “It makes engaging with our brand simple and accessible.”
Conclusion
The Flagstop project demonstrates what happens when operational software and digital marketing are built to work together — not bolted together.
By combining AMP’s real-time platform with Welcomemat’s customer experience and ecommerce expertise, the website became more than a place customers learn about the wash; it became a reliable sales and membership growth channel. Removing redirects created a smoother buying journey, stronger engagement, and cleaner data that Flagstop can now use to continuously improve performance.
Flagstop’s investment in this initiative reflects its broader commitment to both its communities and to delivering the most advanced, convenient experience possible in a digital-first world — ensuring the technology supporting customers matches the quality of service at the wash.
For AMP operators, the takeaway is simple: the technology already powering your sites can also power your growth when paired with the right digital layer. The AMP and Welcomemat partnership provides a unified solution designed specifically for car wash memberships — helping operators convert more traffic, capture more retail customers, and create a connected customer lifecycle from first visit to long-term retention.
As the collaboration continues, the same framework can be expanded with new campaigns, promotions, and optimization strategies — giving AMP users a repeatable path to modern ecommerce without changing the systems they rely on every day.
About Welcomemat
Welcomemat is a leader in car wash marketing technology, helping operators drive both membership and retail revenue through a connected digital growth platform. The company combines ecommerce, lifecycle marketing, and real-time POS integrations to turn everyday customer interactions into measurable growth. Built specifically for the car wash industry, Welcomemat empowers operators to attract more customers, convert more traffic, and retain members longer. Visit https://www.welcomemat.com/.
About AMP
AMP provides a modern car wash platform that connects memberships, loyalty, payments, and customer engagement into a single real-time ecosystem designed to grow recurring revenue. Its technology enables operators to sell services anywhere, personalize offers, reduce churn, and access advanced analytics and APIs for connected integrations. Built for scalability, AMP empowers car washes to deliver a seamless customer experience while making data-driven operational and marketing decisions. Visit https://ampmemberships.com/.
